Madonna is clearly pretty sharp when it comes to music, invariably surrounding herself with cutting-edge producers and collaborators for each new album (before dumping them for people even more cutting-edge the next time). But it seems she's also pretty savvy when it comes to mobile, or at least her management are.See, Madge's next album is out soon. It's called 'Hard Candy'. And to say it's being promoted heavily to mobile users is an understatement. She started by signing a deal with Vodafone here in Europe.
It involves distributing seven tracks from 'Hard Candy' during the week leading up to its release on 28th April - one a day - for Vodafone customers to download. They also bagged an exclusive on her new single '4 Minutes', and will have a dedicated Madonna mini-site on Vodafone Live.
But that was just the start…
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