Someone please help me out here, 'cause I'm on the verge of giving up. I've tried - really - to understand the iPhone hype. I've become used to it in the mainstream media, because the mainstream media are gullible, and thus easy prey for Apple's unstoppable spin machine. But here, on a site which specialises in mobile tech, I really thought I might hear some sense amongst the hysteria. But no.
OK, anyone? All I want to know is the answer to one question. What, precisely, is so damn great about the iPhone? I really can't see it. I hear it's "revolutionary" - but it contains hardly any features not seen already on other devices, many of which have been around for quite some time.
It has 3G? Great, there must be at least 50+ devices doing that now. They're pushing a 2Mpx camera with no videocapture when "normobs" are offering 5Mpx or more WITH videocapture. The lack of videocapture means it's actually irrelevant that it lacks a front-facing secondary camera for videocalling. It still can't handle MMS, and Apple's only (weak) response to that has been "but it has full email capability, you don't need MMS" (oh really? And how are you meant to exchange picture messages with the 95% of the market who don't have email capable phones, or is the truth that iPhone users are trying to form an elitist clique where they'll only converse with the similarly equipped while looking down disdainfully on the "normob wielders"?). Can you copy and paste yet in messages? Errrr… OK, what's Uncle Steve's explanation for that one, is copy & paste obsolete now too?
My personal current favourite is the ludicrous congratulations being heaped on Apple for the new App Store. Yeah! Great! Apparently, iPhone users now have the incredible ability to… wait for it… actually install new applications on the devices they paid for! Congratulating Apple for that is a bit like saying Nelson Mandela should thank the people who imprisoned him for eventually releasing him (i.e. he shouldn't actually have been imprisoned in the first place, so why the hell should he thank them?) Just curious, does the app store also include the facility to install your own ringtones instead of being limited to just the ringtones you've had to pay Uncle Steve yet more money for? Mmmm… let's see… oops, let's not go there. The App Store? Every major mobile OS has an "App Store" out there on the web, offering umpteen times the amount of software Apple's does, and when Android-based devices eventually arrive, they'll have an "App Store" everyone will struggle to match. For God's sake - if Steve Jobs physically kicked these people in the nuts, they'd probably thank him for it.
We'll also just gloss over the fact that if I want an app. for a Blackberry, Palm or Symbian-based device, I just need to Google it, and if I can't find what I want… well, I could always write it myself and slap it on there! I could do the same for the iPhone, couldn't I? Well, no. Because the only way of getting an app onto an iPhone is via the iTunes App Store, which means that Uncle Steve STILL gets the last word on what you can put on YOUR device (remember, the one you paid for) and what you can't. Speaking of money, although I can't blame Apple for this directly, the tariffs offered by O2? Still in excess of what you pay for any other device. Same with AT&T in the US, and there's been a virtual revolution in Canada over Rogers's initial data plan offerings.
Bottom line, the iPhone has one (or two, if you're picky) thing(s) going for it - Mobile Safari is the best browser out there, and combined with the multi-touch screen, it offers the best browsing experience currently available on mobile (you trade that off for messaging though, tests have proved the iPhone touchscreen is no faster to type on and suffers from the same error rates as predictive text keypads, both being roughly 3 times as slow as a physical QWERTY a la Blackberry). But for how long? Speaking of RIM, rumours are beginning to circulate that they've seen the iPhone as a shot across their bows, and are going to respond full-force with the upcoming Thunder (or Storm, no-one's quite sure of the name). Electrokinetic touchscreen? The same engine in their new browser as M-Safari? Ouch. If they get multi-touch on that too, the iPhone's only true market-leading features just bit the dust and quite probably got aced. Hard to believe the browser bit considering the existing 'berry browser is so bad, but this is what Apple have brought on themselves in a way - they set new standards in this area, now everyone else is going to copy them.
Still, keep believing the hype. Of course, I forgot the iPhone's other big advantage - ooo… doesn't it look cool sitting there next to the skinny latte and the organic carrot cake? I'm waiting for one of the iPhone poseurs to start claiming that Steve Jobs actually INVENTED 3G. Eh? No, He DID! He really, really, really did. And the internet. Or was that Al Gore?
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