It looks like Sony and a couple of other electronic companies think that Bluetooth isn't good enough. That's probably why they're working together to push Transjet, a new wireless protocol whose aim is to allow devices to communicate with each other without the current limitations of Bluetooth.
Transjet's theoretical transmission rate of 560Mbps is nothing to be laughed at, though its range of 3cm might raise a few eyebrows. The short-range might be a blessing in disguise, as it'd help users to avoid spam and other Bluetooth nasties. As there are currently enough wireless standards to confuse users, another one probably won't hurt.
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