Yahoo! has just announced a deal with 3UK to be the exclusive provider of banners and sponsored links inventory on "Planet 3" (the operator's portal). The first ads will apparently appear later this month.
Head of On-Portal Advertising Neil Andrews said: "We believe Yahoo! has the experience to help us take full advantage of our advanced portal and unique all 3G subscriber-base. By combining Yahoo!'s expertise in mobile advertising with 3's valuable inventory, we can help big brands target their advertising with maximum success."
This isn't the first time 3 and Yahoo! have collaborated - we could consider this news to be an extension of their strategic relationship - and of course, a nice win for Yahoo!
[Via: Wireless Week]
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