StarHub recently announced that it has now officially launched Singapore's first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious - send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when basis. For the launch, WTS Travel & Tours, (a big player in travel industry there) will be using the service to inform customers of promos and deals. Other advertisers and merchants will be going live shortly, apparently.
Comment: given the defined (and restricted) geographical area an Island occupies, this is a great place to try out Mobile services - there's a reason why O2 deployed 3G first on the Isle of Man for example! Everyone has got to be happy with targeted Ads, but having them contextualised for location is a neat spin on things - I can't wait for the first set of stats showing the service uptake and conversion in to buyers from those clicking through - bring me the stats!
[Via: hardwarezone.com]
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